About Us

Our Team!


Owner / Chief Experience Operator

Toby was born and raised in northern British Columbia by a single father who taught him to fish and to respect the outdoors. His path to Cabo was a little circuitous and involved joining and serving in the US Army as an Infantryman for a good portion of his adult life. He is a highly decorated combat veteran who has spent more than a decade running non-profits committed to “Giving Back to those who Gave”. Toby’s passion for taking care of fellow veterans eventually led him to co-hosting a fishing event with local businesses. When one of those businesses came up for sale, Toby put together a team to purchase Mar Vida Sportfishing and is now living out his dream of being a professional in the fishing industry. Of course, if you ask Toby he will tell you he is not in the “Fishing Business” but actually in the “Good Memory Business” and hopes to become the Chief Memory Officer of this growing company.


Executive Manager

Eddie was born in Acapulco, Guerrero, México and lived there until he was 13 years old. He moved to Washington State, USA for middle school through high school. Eddie went to Washington State University for Business Administration. Throughout the years, Eddie has lived in Indiana, Alaska, Hidalgo, Puebla and moved to Los Cabos in 2008. He loves to bike ride, roller skate and spend time with his dogs. He is passionate about Mar Vida Sportfishing because of the great team atmosphere and he hopes to learn and grow within the company. He has been working with Mar Vida for 3 years and has enjoyed every minute of it.


Marketing / Administration

Katie was born in Calgary, Canada and moved to Cabo San Lucas with her family when she was 9 years old. Growing up in Cabo she learned Spanish and spent her time playing sports. She left Cabo to go study Business Administration and Marketing at Southern Alberta Institute of Technology in Calgary, but soon realized that she wanted to move back right after graduation. Katie deals with marketing and behind the scenes work at Mar Vida.


Chief of Maintenance

While Rene might not be one of the team members you see, he is one of the ones that matters the most. Rene is Mar Vida’s full time boat mechanic, he is crucial to the success of the fleet.  

Nicole O’Neil

Hospitality Coordinator

Born and raised in Los Cabos, Nicole is your best shot to plan and organize every detail of your fishing trip! She has spent most of her life near sea. She lived in Cancun where she studied Foreign Languages at the University of Oriente and PR and Languages at La Salle University. She loves adventure and finding amazing new spots in Baja. A good cup of coffee is her sweet balm for the day and nothing makes happier than knowing she has a meaningful job. She loves seeing the faces and hearing about the fishing adventures of our clients as they get off the boats.


Merchandise / Booking Agent

Cristina was raised in Cabo San Lucas and has spent time by the ocean her whole life, her father, a famous diver in Cabo. She is a mother to three beautiful children. With a passion for customer service she always tries to help others, and is quick to offer solutions to any problem with a smile on her face. When she isn’t welcoming customers and answering phone calls she can be found surfing at the beach or spending time with her family and her dogs.

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